“I know only half of my advertising works. The problem is, I don’t know which half.” – John Wanamaker One of the greatest challenges in online marketing, is…
Bob McRecords arrives at his office on the 12th floor of the EarJam record label headquarters Monday morning as usual, still wiping the sleep from his eyes and sipping his first coffee. He had spent the weekend attending shows for one of the label’s biggest artists and was suffering the consequences of back-to-back late nights out. But it’s a big week for EarJam Records, and more specifically for Bob. Their newest musical superstar will be releasing her debut album and, as the digital marketing manager for the label, it’s up to Bob to ensure that it sells. As Bob drains the final sip of his liquid energy, he settles into his chair and prepares for his best marketing effort, ever.
Today, Bob is not just a digital marketer. Today Bob is a superhero in the world of Digital Marketing, saving the damsel in distress from flat record sales, and taking EarJam records into Profit Town – one digital album at a time. Read More
One of the greatest challenges in online marketing, is understanding which of your efforts are actually leading to sales. Closing this “attribution loop” is the focus of many marketers. Marketers whose sole purpose is to answer questions like: What social media platforms drove sales? What products are people actually buying? Which marketing channel has been most cost effective?
In speaking with a few of you, we learned that although the process to create a link works well, we were falling short with helping you get your links out of the dashboard and to your audience. To remove that bottleneck, we’ve added two more features to our Links page just for you – send to Buffer, and copy to clipboard.
Over the past few years our engineering team has worked tirelessly to provide awesome new features for you, our clients. Unfortunately, as any developer knows, it’s not always possible to build everything we want in-house. So instead, we decided to build something that will help you create your own tools to get the most out of our service. We’re proud to announce the first iteration of our GeoRiot API.
GeoRiot is proud to announce the newest addition to our family of tools, the Amazon Link Engine WordPress plugin! Although it’s new to the WordPress Plugin crowd , the A.L.E. is the most powerful and efficient (link) engine on the market today.
Will it power your car? Unfortunately no, … not yet! It will, however, supercharge your WordPress based site and allow you to instantly globalize and affiliate all Amazon links (old and new) – with zero added steps to your current workflow.
“Can I use affiliate links in my YouTube content?”
It’s a question that has been asked over and over across the web, largely because neither YouTube nor Amazon is explicit concerning their policies around this topic. However, as the questioning and speculation continue, the fact is, that high quality YouTube channels are smartly leveraging affiliate links without any problems.
Through direct interaction with Amazon, YouTubers, and our own research on the matter, we have been lead to believe that affiliate links in YouTube are okay. You can read more about why we think so at the end of this post.
With that said, here are a few best practices for using affiliate links in your YouTube content. Read More
Understanding the geographical makeup of your online audience is important for crafting the ideal marketing message. As a link management platform that helps digital marketers build intelligent global links, we know that.
So, how international is your audience? Where do most of your fans reside? Do you have a surprisingly large amount of fans in the UK? Are you wasting your money on marketing efforts in Spain? Do you need to make an Amazon Associates account for the German storefront? Do you need global links in your promotions? Read More
We are always looking for helpful resources to share with our clients and friends around the world. With the massive reach of the Amazon Associates program, there are so many types of resources, in so many places, that it can be overwhelming to keep track of useful tidbits you’ve found along the way. So, in an effort to help you better navigate the Amazon Associates landscape, we put together this “map” of the best forums, websites, blogs, classes, YouTube channels, books, tools, plugins and site builders.
There is a lot of hard work that goes into the “drop” of a new album. It is an exciting time for everyone involved in the process, from the record label, to the artist, to the fans.
As a link management platform helping hundreds of music labels and independent musicians around the world, we thought it would be beneficial to take a closer look at the online performance of albums during the time surrounding their “Drop”.
So that’s what we did.
We looked through half a million clicks on links to iTunes albums, and interviewed industry experts to see what we could uncover. With the digital music marketplace as a backdrop, we sought to further understand the relationship between an album’s lifecycle and the marketing behind it. The following infographic is the result of our research… Read More